Message from Founder: #StopAsianHate

Hi Everyone,

Hannah, here. I’m the founder of Noona’s and a first generation Asian-American born and raised in NYC with parents and family members that came to this country for a better life.

We are a diverse team and as human beings, as Asian-Americans, as people of color, as a female-led company, we have all experienced and endured racism throughout our lives, not just when growing up. We have been watching closely the year-long build-up in anti-Asian hate crimes and are increasingly more and more heartbroken and feeling sick to the bone. Yes, sometimes it comes from a place that is not of malicious intention. No matter the intent, actions and words can hurt a lot, cause real damage and lead to death and violence. It’s not only the apparent hate but the pervasive fetishization and hypersexualization of Asian women. Since I can go on and on about that, I’m just going to leave that there.

I think it’s pretty clear, but Noona’s proudly celebrates the Asian-American story through flavor and delicious ice creams. This is the way I know how to fight racism and make a space and sense of belonging here. Before Noona’s, I didn’t feel like I truly belonged anywhere. I actually needed to create my path as so many of us do, so I did. I created a space that could bring me joy and bring others joy, and I built it up in a way that is now making splashes in the marketplace. It wasn't just me, though. It's thanks to everyone that purchases our products and recommends them to their audience. It's thanks to everyone that spreads awareness and takes a stand. It's thanks to everyone that values makers, growers and the faces behind the foods and products they eat, use and love.

It’s up to each and every one of us to spread awareness, take a stand and do what’s right. #stopasianhate #stopaapihate #asianlove #asianamerican #spreadlove #bekind

Much love,
Hannah
aka noona aka your ice cream noona